Different customers. Different prices. Zero awkward conversations.

Your wholesale buyers shouldn't pay the same price as walk-in retail customers. Your VIPs earned a better deal. Your trade accounts expect their rate without having to ask.

Multi-Level Pricing makes it automatic. Set a different price for every customer segment, and the right price shows up the moment the right customer logs in — no coupons, no manual overrides, no negotiation.

One product. Every price tier. All handled automatically.

Assign distinct prices to any number of customer groups — Wholesale, Retail, VIP, Trade, Staff — and the system does the rest. When a customer logs in, their group price replaces the base price across every product page, every cart, every checkout. They never see the other prices. You never have to manage exceptions manually.

Set a global rule for customers in multiple groups: show the lowest price, or the highest. One setting, consistent behaviour, every time.

Works across simple products and variations.

Set group prices at the product level for straightforward catalogues. Go deeper with variation-level pricing for products with size, colour, or configuration options — each variation can carry its own group-specific rate. Wholesale Large gets a different price to Retail Small. Every combination covered.

The right price, always visible. Never by accident.

Customers who don't belong to any group see the base price — no configuration required, no fallback to manage. Customers in a group see their price the moment they're authenticated. No coupon to enter. No "call for pricing." No friction.

If your store uses the Hide Price feature, group pricing still applies in the cart and at checkout — it just stays off the product page.

Built for teams running complex catalogues.

• API-first architecture — update group prices programmatically via the product API. Connect your ERP, middleware, or pricing system and push price changes without touching the admin.

• Middleware sync — automatically synchronise customer group assignments from external systems. When a customer's price level changes in your source of truth, it reflects in WebCommander.

• Audit trail — every price change, group assignment, and configuration update is logged with the user, timestamp, and before/after values. Seven years of history, always available.

• Enable per product — multi-level pricing is opt-in at the product level. Turn it on where you need it, leave it off where you don't.

Who it's for

• Wholesalers and distributors selling the same product to retail customers and trade accounts at different margins — automatically, without manual price lists.

• B2B stores with defined customer tiers where pricing is part of the commercial relationship, not a promotion.

• Brands selling DTC and wholesale from the same store — each channel sees only their price.

• Any store where "one price for everyone" is leaving money on the table or damaging key relationships.